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Online Marketing
How to Always be Ready for the Seasonal Ecommerce Rush
This holiday season, provide an exquisite experience that every customer dreams about. 2022 is the year US consumers are feeling bright and cheery. Nearly 40 percent of survey respondents say they intend to splurge on themselves or for others. This intention to spend extra... read more
Video Shopping and What Does Coffee Have To Do With It?
For some, the COVID-19 pandemic and its consequences haven’t turned out all that bad. How so? Take a look at shopping. Sure, the way we buy stuff has been transforming over the past decade or so, with more and more people shifting towards online purchases. Ecommerce has been... read more
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LiveChat is a complete customer service platform that delights your customers and fuels your sales
Why Is Customer Life Cycle Marketing Not Just Another Buzzword?
Creating content just for the sake of it is a waste of time. If you’ve been creating content without a plan to support it, you’re in for an unpleasant surprise. That surprise is a lack of customers even though you thought you did everything in your power to attract them to your... read more
What’s the Voice of the Customer and Why Will It Kill Your Sales if You Don’t Have It?
Do you remember the last time you bought something online? Can you remember what convinced you to choose a particular product or service over other options? We’re swamped with ads all over the web. Whether it’s social media, mobile apps, or a simple Google search results page,... read more
Effective Business Strategies for Selling on a Marketplace
Marketplaces are a powerful tool in the ecommerce world. Whether you need a place to test the popularity of your product or you're looking to tap into a new audience with an established brand, a marketplace can do the trick. Here are a few things to consider when using a... read more
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5 Rules for Turning Customers Into Brand Advocates: An Analysis of 300k+ Customer Reviews
Brand advocates boost your growth exponentially. A customer who only buys from you once is valuable. But one that keeps coming back for more and brings their friends with them? That’s the dream. We passed more than 300,000 Trustpilot reviews through our customer analytics... read more
6 Copywriting Tips To Help You Sell More
If you had to choose the most fundamental skill of a good marketer, which one would you pick? I’d go with copywriting. If you know how to write good copy, copy that will spark your customers to take the desired action, you’re on your way to success. Whether it’s buying your... read more
What Is Sentiment Analysis and Why Does it Matter for Online Businesses?
Customer experience has become a new battlefield. Data shows that 89% of businesses compete primarily based on customer experience. People buy products because they receive a great experience, and they stop purchasing after getting a bad one. To gain and retain customers, brands... read more
8 Steps You Need to Take to Successfully Market Your Business on Quora
More than 75% of Quora’s traffic comes from search engines. This fact means that Quora ranks exceptionally well on Google, Bing, etc. More importantly, your business can get a massive boost in brand exposure if your answers come before other Quora writers. For those of you who... read more
How to Use Videos for Effective Customer Support
Video marketing has simplified communication between companies and customers. The flexibility it provides makes video a powerful yet profitable digital marketing tool. Even the support executives today actively use video feature in their daily routine. It allows them to instruct... read more
How to Make Webinars a Powerful B2B Sales Tool
How many webinars have you attended in your whole professional life? How many of them were a good value for time spent on watching? You may have noticed a lot of companies, also your competitors, have been organizing live events. Webinars is a perfect way to generate new leads... read more
The Ultimate Guide to Creating Effective Email Autoresponders
Are autoresponders underrated in marketing strategies? They are not so-much underrated as they are underused. Plus, they have had a bad rap because of the number of spammers who have perverted their use. There is no need to believe the horror stories you read about autoresponder... read more
The New SEO “Normal” – Data Driven Marketing
For years, marketers have watched as Google has changed its algorithms, and they have adjusted accordingly. Why? Because they want to get on at least first page of results when a search is performed. They have researched the best keywords/phrases and carefully placed them into... read more
Why Even A-list Online Retailers’ Emails Land In Spam – Improve Your Email Deliverability
Email deliverability is one of the most important issues in email marketing. A lot of people might have problems with their email deliverability and not even know about it. In this guide you’ll learn how to know if you have email deliverability issues and how to resolve them.... read more