Hi 👋

With 20 years of market presence under our belt, we’ve witnessed and shaped changes in business communication first-hand. We took a closer look at Generation Z through that lens and set the guideposts to help your business connect with these digital natives.

Generation Z Communication Trends Report

Generation Z, eh? Born between 1997 and 2012, they’re the first generation growing up in an “always on” technological environment.  Even if they aren’t the main generation you’re targeting right now, they’ll become a major purchasing power you won’t be able to ignore as they mature over the next couple of years.

We combined global market trends with our consumer data to prepare this report. It’ll help you build stronger customer relationships, navigate Gen Z’s values and beliefs, and turn visitors into customers.

How are Gen Z customer service expectations different from other generations?

It’s impossible to fully understand Gen Z’s way of thinking and the drivers behind their actions without understanding previous generations and how they relate to each other. We looked at how they’re different in their relationships and experiences with brands. 

Despite all the differences, one aspect is universal for all generations — they all want to be heard and cared for. What’s the best way to approach them, and how are they different from each other?

What is asynchronous messaging and how to use it in customer service

You’ll see it can work wonders while communicating with Gen Zs, who look for a seamless experience across all channels. One way to keep up with them is to gather all the incoming inquiries from social media platforms in one place, such as LiveChat.

There are at least five more benefits to async messaging. Want to know what they are?

How to use chatbots in customer service to automate support

Can your customers solve a problem by talking to a customer service chatbot? Or do they need to wait until they can talk to a support agent? If the latter is the case, you’re putting your business at a disadvantage. Your support agents’ well-being can suffer too. 

Automating customer service will help you tackle those challenges, especially among the youngest consumers. Gen Zs are always on, and they want answers ASAP.

Improving customer response time with knowledge base software

Self-service improves customer satisfaction as it provides your customers with quick resolutions to the most popular issues any time of day or night, regardless of the time zone and the working hours of your customer support team. 

It’s essential for Gen Z, who are less forgiving when it comes to response time. Want more tips on how to make your Gen Z — but not only — consumers happier through faster response times?

Thanks for reading this far! Feel free to let me know what you think by replying to this email or getting in touch with me on LinkedIn. Have a great day!

OUR OTHER PRODUCTS