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Connecting with customers means good communication – for advertising, marketing, social media, and even among your team. In Connect we dig into the most important strategies, methods, and trends and tell you how to better get your point across.
Unless you’re in the middle of nowhere, there are probably a number of different products around you. Whether it’s a chair you’re sitting on, a computer you’re using for work, or a favorite mug sitting on your desk. What’s the first thing that jumps into your mind when you think... read more
E-commerce is going through another transformation, with chatbots and live chats mapping out customer journey and driving sales. Conversational technologies are ruling online business, and you can see the proof of this everywhere. Previously silent, online marketplaces and stores... read more
9 minutes
Mar 23, 2019
Effective communication is the key to building and nurturing any relationship - be it personal or professional. Even in business, communicating with customers effectively can help you gain their loyalty - leading to repeat purchases, positive word-of-mouth, and referrals. On the... read more
Are autoresponders underrated in marketing strategies? They are not so-much underrated as they are underused. Plus, they have had a bad rap because of the number of spammers who have perverted their use. There is no need to believe the horror stories you read about autoresponder... read more
9 minutes
Aug 29, 2018
Every time I sit down to write this post, I’m distracted by a message from my colleague about this thing I need to hear, a notification about the package that came, or a bot scaring me about the debt on my food credit card. My food card debt. Who is responsible for all of this... read more
It’s easy to envy great brands for their loyal customer base or their fabulous products. However beneath that sheen of success, we don’t get to see the thousands of hours spent in building businesses that are ready to weather any storm, withstand intense competition, and please... read more
Over time you will build up a list of inactive subscribers. These are people who, for a variety of reasons, haven’t engaged in a while. It’s worth your time to boot up a re-engagement campaign every now and then. If you go about it effectively, you can re-engage quite a few... read more
7 minutes
Jul 27, 2018
Customers run any business today. They have the power to evangelize and grow your brand organically to the next level. This demands pure persuasion in terms of learning from your customers, understanding their behaviours, their attitudes, their lifestyles that can influence their... read more
7 minutes
Jul 24, 2018
“Dunning” is a word that can send cold thrills down your spine. For business owners, it’s a rather unpleasant process of trying to collect the receivable amount. For customers, dunning is associated with getting intimidating calls from weird people. Business owners think that... read more
Email deliverability is one of the most important issues in email marketing. A lot of people might have problems with their email deliverability and not even know about it. In this guide you’ll learn how to know if you have email deliverability issues and how to resolve them.... read more
10 minutes
Jul 4, 2018
Cloud-based unified communication is a platform that has all the possible ways of making communication. It includes phone calls, emails, chat or plain text messaging. It is a virtualized software platform that uses the cloud technology. A wire-based networking infrastructure... read more
Here are 3 beautiful emails. Can you see the common thread between all the three of them? You’ll notice that all 3 emails have different fonts and the emotions induced by the fonts too are different. While colors play an important role in conveying emotions, Typography too plays... read more
YouTube is the second largest search engine and videos are the most engaging content on the web nowadays. Ecommerce can definitely harness that power showing products in an impactful way. Is it the same to look at a picture than to watch a short video of a product? Video content... read more
8 minutes
Jun 12, 2018
4 years ago, I was given the challenge to write my first article for the LiveChat Blog. The subject of the post was supposed to be about customer service. I dug a little to come up with something worth reading. What came to my mind was that customers behave like kids sometimes.... read more
Lead nurturing is commonly associated with email outreach. However, long gone are the days when sending emails was the only way to reach out to your leads directly. Today there are roughly 269 billion emails sent every day, making your lead nurturing email just another drop in... read more
